summer saturday farmers' market

Oconomowoc Summer Saturday Farmers' Market

MARKET PURPOSE
To provide opportunities for local farmers to sell their produce directly to consumers and provide the community with fresh, local and healthy food. A wholesome gathering place for people of all ages, for education, socialization, and to support local farmers who use sustainable and healthy growing practices.


MARKET DATES - 2012

Every Saturday starting May 19 through October 27
St. Paul's Parking Lot - Pleasant St

7:30 am to noon

Check the calendar in Spring 2012 for details about upcoming Farmer's Market schedules

Market Applications will be available in late March.

DOWNLOAD FARMERS MARKET RECIPES

 

New Policy: No Pets Allowed in Market

With respect for food safety and health concerns, no pets will be allowed within the market. Your adherence to this policy is greatly appreciated.

 

2012 Producers/Vendors
(To be announced)

 

OBJECTIVES:
a) Increase the local food supply and production
b) Expand/enhance the economic strength and viability of farmers in the area
c) Contribute to the health and well being of residents and business employees
d) Help maintain farming practices for farmers and their families
e) Recognize the environmental implications of farming
f) Encourage a direct connection between local farmers and local chefs
g) Educate the community as to the benefits of a healthy lifestyle
h) Promote good nutrition


PRODUCE AVAILABILITY
Fruits:
Apples - Mid August - Late Spring
Apricots - Mid July - Mid August
Blueberries - Early July - Mid September
Cantaloupe - Early August - Late October
Cherries (sour) - Early July - Mid July
Cherries (sweet) - July
Grapes - Mid September - Early October
Nectarines - Mid August - Mid September
Peaches - Early July - Late September
Pears - Mid August - Late October
Plums - Early August - Late September
Raspberries - July and Early September - Early October
Strawberries - Mid June - Mid July
Watermelons - Mid August - Late October


Vegetables:
Asparagus - Early May - Late June
Beans (snap, green,etc.) - Early July - Early October
Beets - Early July - Early September
Broccoli - Early July - Late October
Brussels Sprouts - Early September - Late November
Cabbage - Early July - Late November
Carrots - Mid July - Early October
Cauliflower - Early July - Late November
Cucumbers - Early July - Late October
Eggplant - Early July - Late October
Green Onions - Early June - Mid October
Indian Corn - Mid September - Late October
Lettuces - Mid May - Mid October
Peas - Mid June - Mid July
Peppers - Early July - First Frost
Potatoes - Mid July - Late October
Pumpkins - October
Radishes - Early June - Mid October
Spinach - Mid May-Mid July; Early September - Late October
Sweet Corn - Mid July - Late September
Squash - Mid-July - Early October
Tomatoes - Early July - Late October

Other:
Bedding Plants - Early May - Late June
Cut Flowers - Early May - Mid October
Christmas Trees & Wreaths - December
Cider - Mid November - Late February
Dill - Mid July - First Frost
Hanging Baskets - Early April - Late June


CURRENT TRENDS

Consumer trends are showing an ever-increasing demand for fresh, healthy, locally grown food. Currently, there is a trend to expand the term "market" to include more than farm and agricultural products. Many markets now include educational components to encourage a wider customer base. Adding special events are ways to bring customers to the market and keep them there longer.

Customers prefer a festival type atmosphere, fast-paced, diversity of offerings, and a family event.

FARMERS

Includes local and regional farmers whose practices are organic or sustainable. Our farmers are a "producer only" market - they sell what they grow, harvest and raise.

Market Applications will be available in March.

MARKET SPONSORS - 2012

Platinum Sponsors: Olympia Resort; Shorehaven; ProHealth Care/Oconomowoc Memorial Hospital; First Bank Financial Centre
Gold Sponsors:  Premold Corp; WatertStone Bank; ISB Community Bank; Rocky Rococo
Season Sponsors:  tba
3-Month Sponsors:  tba
1-Month Sponsor:  tba

Market Bag Sponsors:  tba
2012 Market Monitor: tba

MONTHLY EVENTS:  tba

• Fresh Produce

• Plants, Flowers, Herbs
• Organic Farmers

• Programs re: growing; environmental; gardening
• Health & Wellness Information Booths
• Farm Fresh Meats; Milk; Free Range Eggs
Processed Foods; Artisan Bakery Goods

• Kids Gardening Programs 

• Music by local musicians


FACT SHEET

How many Farmer’s Markets in SE Wisconsin?
Over 32 markets in a 4 county area


How do consumers find a Farmer’s Market?

Word of mouth; Signage; Drive-by; websites


How often do consumers visit a Farmer’s Market?

Most come every or every other week; others 4 or 5 times a year


How far will the consumer travel to visit a Farmer’s Market?

Most visitors live within 5 miles of market; reduces 6-10 miles from Market; Drops off at 11 miles with exceptions of tourists


How much do consumers spend at a Farmer’s Market?

Differs greatly by Market; some $5-$10; mostly $11-$20; some much more


What are consumers looking for at Farmer’s Markets?

Basics – product quality and contact with farmers; social aspects and festive atmosphere; environmental concerns and price


What do consumers want from a Farmer’s Markets?

Consistency; Customer Service – knowledge and staff; variety; working together with the community


Why do Consumers return to a Farmer’s Markets?

Support local agriculture; environmental concerns; unique offerings; and social aspects


What will keep consumers coming back to a Farmer’s Markets?

Getting to know the farmers; education on farming practices; education about the produce offered; answer cooking questions; use brochures, web sites and other materials


The above information was taken from a 2-year survey of market managers, vendors and customers by Kristin Krokowski, Commercial Horticulture Educator, UW Extension – Waukesha County Kristin.krokowski@ces.uwex.edu or 262-548-7768


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